In this era of internet and web, it might be pretty surprising to hear that many small business and firms still don’t own a website. The question might arise so what’s the big deal & its is not mandatory for everyone to have a website. But, there a lot of advantages one gets when they have a website. Here we discuss some advantages of website that will make you get one soon.

[themify_slider visible=”1″ scroll=”1″ auto=”0″ wrap=”yes” speed=”normal” slider_nav=”yes” ][themify_slide]Cost Effective Promotion & Marketing: A website is a lowcost, effective way to market your business. TV and print ads are great ways to publicize, but are often too expensive & do not always provide enough information.Moreover, a website does not have a page or time limit like print ads or TV ads. Anything you want to be put up in your site could be put up at any time from anywhere in the world.


[/themify_slide][themify_slide]Gain Large Audience Base: Having a website means global audience reach.Anybody from the world could access your website and know about you or your business helping expand your business and meet a potential client or a trade partner or a customer.


[/themify_slide][themify_slide]24 X 7 X 365: A website is available 24 hours a day, 7 days a week & 365 days a year. Simply it could be accessed at anytime. Relating it to business your customers could access you anytime meaning more business, unlike to the case where you have an office that runs from 10:00 to 5:00 & customers could only meet you in this period.

[/themify_slide][themify_slide]Improve Credibility:A website gives you the opportunity to tell potential customers what you are about & why you deserve their trust & confidence. In fact, many people use the internet for pre-purchase research so that they can determine for themselves whether a particular supplier or brand is trustworthy.


[/themify_slide][themify_slide]Two Way Communication: One of the advantages of having a website is that customers can easily and quickly give you feedback or suggestions and you can respond to them quickly as well.


[/themify_slide][themify_slide]Edge on Competitors: The popularity of the internet & the value of a website increases everyday. Businesses that have a website are already at a huge advantage over their competitors. In addition to having a wider client base, their business looks more professional and established. That also goes for the design of the website.When a consumer visits a clean well structured website & an average website that offers the same services, it is sure the former one would be chosen.


[/themify_slide][themify_slide]Cheap & Easy Market Research: Forget the days going to customers with Pen, Paper & Questionnaires.You can use features on your site like online survey, visitor polls, web statistics, etc. to know what your customers like & how can you improve the product.


[/themify_slide][themify_slide]Value & Satisfaction: By offering convenience & individualized customer service, you ultimately add value to your offering & your customers experience a higher level of satisfaction.Your website can add value in other ways too, by featuring tips, reward points, online games & quizzes, etc. & entertain  your customers. This will also help them remember you better.


[/themify_slide][themify_slide]Professionalism: Websites have also become a medium to show your professionalism these days. You are thought to be more standardized & professional if you have a website of yours.



Importance of Website

by Rajat Bagree time to read: 2 min

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